Reader`s Digest

Reader's Digest Most Trusted BrandTM Award
Reader's Digest launched its Most Trusted BrandTM Award in 2009. Based on online surveys conducted by Harris/Decima, Reader's Digest sets out to find those brands that Canadians value most based on factors that include authenticity, integrity, innovation, community involvement, and customer service.

2012
Toyota - Most Trusted Passenger Car Brand
Toyota - Most Trusted Hybrid Brand

2011
Toyota - Most Trusted Passenger Car Brand
Toyota - Most Trusted Hybrid Brand

2010
Toyota - Most Trusted Passenger Car Brand

2009
Toyota - Most Trusted Passenger Car Brand

Reader's Digest Trusted BrandTM