The All New 2017 Toyota Prius

The All new 2017 Toyota Prius. Take everyone by surprise.

Sleek & Sporty

Beautiful and efficient. With its sleek character lines, low-slung silhouette and rear spoiler, Prius makes a powerfully sporty statement. At the same time, every feature and facet has been honed for aerodynamic performance, contributing to Prius' smooth ride and fuel efficient nature.

Aerodynamic Form

2017 Prius was designed and engineered using Toyota New Global Architecture (TNGA). One result is Prius' low slung-stance,with the peak of the roof moved forward, and a lower overall vehicle height. Beyond stirring emotion, the new design features a co-efficiency of drag of just 0.24, adding to Prius' impressive fuel efficiency and enhanced responsiveness.

From top to bottom, the 2017 Prius is crafted to excite and boost efficiency at the same time. The grille shutter, for example, actively traps shut when the engine is cold, opening and closing in response to outside temperatures, and the standard 15


Outstanding Interior Quality

Inside the 2017 Prius, you'll find yourself surrounded by exceptional interior quality. From the wrap-around dash design, to the soft-touch surfaces, to upholstery-wrapped pillars, expect the unexpected from the moment you open the door.

 Intuitive Interface Intelligent Technology Monitor As You Go
Prius' instrument panel features two 4.2-inch colour Thin-Film Transistor (TFT) centre gauges. The meters clearly define the display zone from the operation zone to give you optimum visibility, presenting data and images in full colour with easy-to-read displays.Toyota Prius is brimming with technology that anticipates your needs, starting with a standard 6.1-inch Display Audio system. The wide, full-colour Head-up Display makes essential information instantly and easily readable, while steering wheel-mounted controls give easy operation of features like audio and AC. 

Prius' Eco Drive support monitor lets you know - in real-world terms - just how much you're saving in fuel. Read-outs tell you whether the electric motor or the gas engine is being used, provide at-a-glance information about your acceleration and braking, give feedback on how driving style affects fuel consumption, and display trip distances and average fuel economy records from previous journeys to show you which driving habits are most fuel-efficient.

New Levels of Comfort

Room to move. Room to relax. Room for your lifestyle. 2017 Toyota Prius has it all: ample legroom, spacious headroom, and impressive cargo capacity. Front seats hold you in comfort for enhanced support and reduced fatigue - and are now heated for enhanced comfort and convenience.


Get Ready

Behind the wheel, you'll find a new level of driving pleasure that defies your expectations. The 2017 Prius delivers an exceptionally smooth and comfortable ride - with swift acceleration and lively handling that serves up fun and functionality in equal measure.

Hybrid Efficiency

Prius has always been a symbol of advanced environmental technology, low emissions and uncompromising fuel efficiency. Powered by our world renowned Hybrid Synergy Drive, the 2017 carries that DNA forward, requiring just 4.4/4.6/4.5 L /100km (city/highway/combined).


Next-Level Peace of Mind

Peace of mind behind the wheel - that's our ultimate goal. And Toyota hybrids deliver. The 2017 Prius surrounds you with cutting-edge passive and active safety technologies. 


Standard Star Safety System


Standard Toyota Safety Sense

Standard on all Prius 2017 models is the Star Safety System, which includes six state-of-the-art accident avoidance technologies: Anti-lock Brake System (ABS) with Brake Assist (BA), Electronic Brake Force Distribution (EBD), Vehicle Stability Control (VSC), Traction Control (TRAC), and Smart Stop Technology (SST).
In addition to standard Star Safety System, the 2017 Prius takes safety to the next level with the available Toyota Safety Sense P. Combining an array of vehicle safety systems - including Pre-Collision System, Lane Departure Alert, Automatic High Beam, Dynamic Radar Cruise Control - Toyota Safety Sense is designed to help support your awareness, decision-making and vehicle operation. 

TNGA Body Architecture

Toyota New Global Architecture (TNGA) brings a number of advancements that also contribute to Prius' high levels of safety. For example, the use of laser screw welding technology with a greater number of weld points results in a more rigid body structure that is better able to absorb and disperse impact energy. Prius is further strengthened by extensive use of high-tensile steel - over 6 times more than on the previous generation.


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