(TORONTO, ON – January 23, 2017) Toyota was voted as the Most Trusted Brand™ of hybrid car and passenger car manufacturers in the annual Trusted Brand™ study conducted by Reader’s Digest.
Nearly 20,000 more Canadians switched to hybrid vehicles in 2016, and during a record hybrid sales year in Canada, Toyota was chosen as the Most Trusted Brand™ of hybrid car manufacturer for the seventh straight year.
Canadians have also voted Toyota as the Most Trusted Brand™ for passenger car manufacturer for the ninth consecutive year – which is every year Readers Digest has undertaken the study.
“Our team at Toyota works hard to earn and build the trust of our customers, so we’re extremely proud when Canadians recognize us with these awards year after year,” said Larry Hutchinson, President and CEO, Toyota Canada Inc. “It reflects how well we were able to listen to our customers and deliver the high-quality vehicles that Canadians want and need.”
Reader’s Digest commissioned Ipsos Canada to conduct a nationwide online survey of more than 4,000 Canadians to identify the brands they trust most. In an open-ended question format, respondents were asked for their most trusted brand within each of 30 product categories, from packaged goods to financial institutions.
By being chosen as a Most Trusted Brand™ for five or more consecutive years, Toyota continues to earn the designation of GOLD winner status from Readers Digest.
About the Reader’s Digest Trusted BrandTM Study:
In an independent opinion poll, commissioned by Reader’s Digest, Ipsos Canada conducted an online survey of 4009 Canadian adults from Sept 9-16, 2016. Results were weighted to census data to be representative of the population. Using a credibility interval, the overall results are considered accurate to within +/-1.8 percentage points, 19 times out of 20, of what the results would be had the entire population of adults been polled.
™Trusted Brand is a registered trademark of Reader’s Digest.